Adidas | World Cup 2026 OOH
For the 2026 World Cup, adidas brought its biggest stars to life across New York and LA, from a Lamine Yamal knee-slide barge to a golden trophy shipped by water to the Final. I turned the creative directors’ ideas into photorealistic visualizations with AI and Photoshop, exploring multiple executions so adidas could buy in before production. I then built the final print files.
Messi Mural
The toughest challenge was an LA mural of Messi mid-strike on one building and the ball hitting the net on the other. Because Messi is left-footed, a real photo from that angle would have him kicking away from the goal. So I rebuilt his likeness over another player in the right pose, using references of every angle and his tattoos until the swap held up at building scale. I then generated a stadium and blended it in so he looked truly on the pitch.
