Boomtown Unboxed: Festival Recaps

Boomtown is a UK music festival built as a fictional city. We built a Spotify Wrapped–style recap film for it called Unboxed, personalized for every attendee using their own festival data. I directed and storyboarded the animation for the 2026 edition and redesigned the eleven modules that make up each video around Boomtown’s new visual identity. Where the existing key art fell short of what the story needed, I designed new on-brand assets to carry those moments. Every design also had to flex across dozens of personalized variations, from a film with no personal data to one with every module unlocked. The result was 84,101 personalized films, delivered three days after the festival ended.